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Why didn't Yao Ming sign with Nike during the NBA?
- Categories:Industry News
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- Time of issue:2020-12-01 08:51
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(Summary description)Everyone knows that for most of his time in the NBA, Dayao wears Reebok sneakers. Like Iverson, they are all Reebok spokespersons.
Why didn't Yao Ming sign with Nike during the NBA?
(Summary description)Everyone knows that for most of his time in the NBA, Dayao wears Reebok sneakers. Like Iverson, they are all Reebok spokespersons.
- Categories:Industry News
- Author:
- Origin:
- Time of issue:2020-12-01 08:51
- Views:
Information
Everyone knows that for most of his time in the NBA, Dayao wears Reebok sneakers. Like Iverson, they are all Reebok spokespersons.
But you have to know that Reebok was only the third largest brand that year. As a result, some fans raised questions. With Yao's influence in the NBA, why did he not sign a long-term contract with Nike?
Before answering this question, let’s interpret everyone’s misunderstanding, which is that Dayao has actually worked with Nike in his career, but the contract is very short, only expired in 2003.
At that time, Nike renewed a large number of stars in the NBA, including Lao Zhan who was the champion at the time. Because Nike felt that Lao Zhan, who was the champion at the time, had great commercial potential, he gave it to Lao Zhan. The unprecedented 7-year 91 million *** contract, here is one sentence, Kobe, who was in the *** period at the time, was only 45 million in 5 years.
Everyone can guess what Nike's contract is for Dayao, and everyone can be bold.
Maybe everyone would never think of breaking their heads.
1.6 million in 4 years.
Yes, it is 400,000 per year, which is less than one-thirtieth of the fledgling Lao Zhan.
Why does Nike do this?
Nike naturally has their considerations, one of which is naturally that Yao did not play his strength as a champion in the first year of the year, and the other is that the shoes of the center have always been difficult to sell. So they give such a contract based on the sentiment of the Chinese market.
I still remember that Dayao’s team said at the time: If Nike were able to offer 1 million to 5 million contracts each year, they would continue to cooperate with Nike. Nike’s negotiators were very direct and even mocking: "I think you are telling me a very funny joke."
After that, everyone knew that Nike’s approach completely annoyed Dayao and his team, and then Reebok seized this opportunity and directly offered Dayao a 6-year $40 million contract. Undoubtedly, compared to Nike, Reebok values the Chinese market behind Yao Ming very much, and it has also used its thoughts. Even in order to further win the relationship with Dayao, it has also issued a new endorsement contract to Liu Wei, the hairpin of Dayao. .
At this point, Nike headquarters finally found the problem. While regretting how stupid they were at the beginning, they were also determined to re-establish a relationship with Dayao’s team, and hoped to completely win Dayao’s cash cow under the circumstances. .
This time, Nike did it, and directly gave Dayao a seven-year, $120 million terminating contract.
You know, this *** contract is undoubtedly unprecedented in the league at the time.
Obviously Nike miscalculated this time, because Dayao's team and Dayao chose to directly reject Nike's *** contract.
At that time, the operation of Dayao made the Nike headquarters very difficult to understand, thinking that Dayao’s team and Dayao collectively misunderstood the numbers on the contract, so they re-drafted a contract.
However, the result is still the same as before.
It was not until later in the press conference of Reebok that Dayao's general explanation made everyone suddenly realize.
It turns out that Dayao never forgot the insulting contract given by Nike from beginning to end. Under such circumstances, Reebok did not mean to look down on Yao at the time, and it also intended to provide Liu Wei, the hairpin of Dayao, with an endorsement contract.
This is undoubtedly helping Dayao and his team at the most difficult time.
Therefore, Yao, who has always been in the blood of China, will never talk about cooperation with Nike again regardless of his reason.
And Reebok is also very knowledgeable here, and finally upgraded the contract provided to Dayao to a 6-year 60 million + *** contract.
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